The goal was to get the Beauty Editors of some of the major magazines excited and educated about the new formulas and to demonstrate how well they work on color-treated hair. Devon B. Katzev, our CEO, gave a great presentation that took the editors through the reason we developed this new system, why it took us 2 years to perfect, and what went into the formulas. We had 5 sessions throughout the day (9 am, 11 am, 1 pm, 3 pm and 5 pm) with groups of different editors coming for each session.
We invited Mitch Barry, editorial celebrity hair stylist, to join us. He washed, conditioned and styled our models hair to illustrate how well the new Mane ‘n Tail Color Protect Shampoo and Conditioner works! Some of the editors were even willing to try it and get their hair done right then and there.
Everyone was not only engaged, but astounded at the performance of the New Color Protect system! We had tons of fun and they had plenty to eat – rainbow bagels, colorful cake pops, macaroons, and rice krispie treats, along with a full candy bar worthy of an over-the-top birthday party! It was all about COLOR!
Not only did they go back to their offices with the Mane ‘n Tail Color Protect Shampoo and Conditioner, but also a beautiful, hand-embroidered colorful bag from Thailand, handmade pom-pom horse key chain, horse coloring book, colored pencils, great colorful hair ties, a Dylan’s Candy Bar huge colorful lollipop, logo hat, logo t-shirt and mini Mane ‘n Tail Horse, along with their favorite candy from the candy bar – whatever they could fit in their bags! Yes, we give good swag! We didn’t forget those who couldn’t join us!
For those who were unable to attend, we have sent the new Color Protect Shampoo and Conditioner, along with a few gifts:
To show the press how color protection is done… THE MANE ‘N TAIL WAY! – To save color vibrance and keep hair looking healthy, shiny and in great shape each time you color treat your hair. We want them to spread the word about the new Mane ‘n Tail Color Protect Shampoo and Conditioner.
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